The price was deceptive. It just kept going up no matter what. You advertise one price for the kit, then it gets more and more expensive as you progress through the checkout. I don’t even remember exactly what the initial advertised cost was, but it was certainly less than $100, and I ended up paying around $110. If my mom hadn’t helped me pay for it, I wouldn’t have gotten it. I’d think about dropping your price if you truly care about helping people quit.