I was born a redhead, but true to redhead form, my color has lightened with age. I thought the Golden Red would be a perfect match for my current color, but it was a little too brown. I decided to try Strawberry Blonde which is closest to my natural shade when I don't color. It's not an exact match, but I like how it picks up the highlights. It's so easy to use and adds flair, especially if you're wash 'n go when it comes to styling like me.