I have 7 and 10 lb. morkies and was concerned the kibble would be too big for them. However, it is soft enough for them to easily crunch and they actually chew it rather than gobble it, which is a plus. When I put it next to their high-end chicken based kibble, they prefer Wild Earth. I'm a vegan and I'd feed it to them exclusively if it were a bit cheaper. No doubt it is worth the money, I just can't afford it for more than a half bowl. Thank you for making a responsible dog food!