Was really surprised by this I must say. Every mascara I've tried, and some even up to £30, have always ended up not holding during the day so my naturally straight lashes just end up drooping down by the end of the day even after using eyelash curlers.
Not this mascara though! Amazing, goes on nicely, separates all lashes well, and the best thing is it holds all day! Literally all day, my lashes are still curled and looking nice by the end of it. Also another great thing is it comes off easily...