I love the drama this mascara gives my eyes. It dries very quickly, which, in one sense is fab as it causes less smudging, but when applying can mean that it takes a little getting used to. I find if I apply it slowly from root to tip it goes on so smoothly and really appears to lengthen my lashes. It lasts for ages, not rubbing off easily at all, and yet comes off with just applying some water at the end of the day. I am a convert for sure, so happy with this mascara.