In the past, I have found salt 'substitutes" unpalatable, truly nasty. While this Green Salt looks like ground seaweed, it is scrumpscious. Yes, it adds "salt" flavor, but it also adds something else, really improving flavor. I have used it on meat and veggies with excellent result. I will be buying more, both for me and friends and relatives that might need to reduce their salt consumption. Excellent product!