I was first exposed to this product at a girls' weekend and ended up purchasing one for myself a few weeks later! My friends raved about it and now I know why - within 10 mins, I can take my dry, frizzy hair and have smooth, beautiful waves! The product is quiet and pretty easy to use. The only reason I didn't give it 5 stars is because you have to use it on dry hair - I wish it worked on wet!! But, other than that, great results!