I have been looking for a lip stain such as this for more years than I can remember. All other lipsticks, 24-hour, 8-hour, glosses, etc. either didn't last, transferred to a glass, a napkin or someone else's lips or made my lips so dry no lip color worked. I have tried 2 colors so far and plan to try more, and am anxiously awaiting the gloss that provides the finishing touch. You have a customer for life and I am telling everyone I know!