By the time the item arrived, I'd forgotten about the photos I saw - so when I pulled out the applicator and saw the DEEP PURPLE COLOR, I kind of freaked out. Re-read the instructions, took a deep breath and slathered it on my lips. Two coats of purple, wait 40 seconds and spray—and my lips were the absolute perfect shade. And this stuff is 100% mask-proof. I love, love, love, love, love it.