When I wear Rouge Avenue, everyone remarks," Wow, you smell gorgeous' What is that you're wearing ? Never get remarks like that even when wearing an extremely expensive well-known designer brand perfume! Rouge Avenue is long lasting, and you don't need much ,just a spritz before leaving home in the morning for the fragrance to last all day ! It's not an overwhelming perfume. It sits on the skin, gently releasing beautiful aromas throughout the daytime and into the evening..