I’m a sucker for buying stuff online, and a bit picky when it comes to products such as fragrances, clothes, etc., and it’s always the adverts that gets me, so when a guy like me doom scrolls through his Instagram feed and sees how the creative team delivered such a masterpiece of an advert, i automatically found myself clicking on the link and ordering the bottle that was advertised, the Smoke & Mirrors. But, judging by previous experiences i’ve had with purchases based on this impulsiveness, i...