The shop app when i downloaded it and clicked the link that you sent me in the email initially showed a screen that quickly went from "preparing your order" to "in transit", to "out for delivery" and then "delivered". I believe that this must have just been an animation intending to illustrate what the app would look like if the package were to go through all those stages (when in reality it had not yet shipped). I found this confounding and spend 15 minutes or so trying to dig around in the app to find the real status of the package. It was a bit frustrating. I think that you could improve your customer experience by making it clear to them that you will email them a tracking number once the package has begun the shipping process, because as it stands now, the "shop" app presents a red herring.