VIP members don't actually get the best deal on sales & discounts & it's very confusing to figure this out on your own -- since baseline prices ALL increase substantially for VIP members, you actually save a LOT more money by subscribing to products VS. becoming a VIP member & then using the latter's monthly one-time $10 discount; seems counterintuitive to charge VIP members more than the general public, but that's the way it's set up. . . .