All products from CWA feel so authentic and *real*, like the person behind it is so grounded and salt-of-the-earth in a way that conveys genuine effort and love into every bottle and every stitch. I never worry about the quality being inconsistent or being stranded if I have any issues with an order. I feel comfortable supporting someone who will also make an effort to support local businesses and avoid putting (more) money in the pockets of billionaires/CEOs, plus is an activist