The website is scam-my. I saw the 2 for 1 ad, so later in the day I looked at a pair of watches and there was no way to activate the 2 for 1 deal, so I did not purchase. A few days later I clicked the 2 for 1 link to the website directly from a social media ad and it allowed me to purchase my 2 watches as 2 for 1. Others may not have the same patience. It's a shame that Lucky Fours is peddling misleading ads and abusing the modern consumers impulse purchasing trend.