I was a heavy smoker for 15 years until I was turned on to Zyns, but once I tried ALP over a year ago I haven't had a Zyn, unless I was out of ALP. Each pouch lasts for hours, every can has more pouches, every can is less expensive, and to top it all off it's America's only nicotine pouch producer. I had one mix-up with an order, and as soon as I contacted customer support the issue was immediately resolved and I was given a discount. I love this product.