I don't know what kind of wizardry they are brewing over at ALP headquarters, but these things are in a completely different universe than the competition. Here is why every other brand is officially dead to me:
The Flavor Stamina: With other brands, the flavor ghosted me faster than a bad blind date five minutes in and I was basically just holding a tiny, flavorless pillow in my lip. ALP actually goes the distance. The flavor is bold, consistent, and absolutely refuses to quit on you.