I started using this cream at the end of 2025 and I don't think I will stop. It feels like a soothing balm on my face before and after the day. What I really like about it is that it blends well with my daily facial moisturizer (Olay Regenerist). So many other anti-aging creams have become brittle or turned white when applying the two after one another and I WILL NOT be giving up my my Olay! So, while the product is pricey, I love how my skin feels and how it supports my other products.