When I apply to my face, I also put some on my lips and if I know I'm going to be washing my hair soon, I will put some on my hands, rub them together and run my fingers through my hair. This balm is useful for any area that would benefit from some moisture and protection. I do believe that I am seeing some softening of wrinkles on my 68 year old face and I feel good knowing that this tallow balm is made from safe, sourced in USA ingredients.