The banner felt plain/ sketchy compared to the chocolate, packaging, and rest of the website.
The pop ups of customer reviews every three seconds was concerning. The chocolate speaks for itself and a constant cycle of customer reviews, that I can’t actually verify, makes it seem like you’re trying to sell me something that isn’t as good as it seems. The chocolate already seemed to good to be true and the flow of 5 star reviews triggers that warning in my brain “this is too good to be true, it must be a scam, why else would they berate me with good reviews…”