I like the variety of products. Shipping takes a while (I'm used to Amazon!). There are some styles/colors that are not available in my size (M/B) and seem not to ever come back in stock. I like the feel of the company overall, that it's small, that it features men of all shapes and sizes, that it isn't trying to be flashy. There really is a "realness" there without falling into "toxic masculinity."