I've ordered Plush Ritual (Bare) probably 4x in the past 2 years, enough to keep me stocked up for quite awhile. It's my holy grail lip product, 100%. I do not let myself run out--when I'm running low, I order pre-emptively. I'm 30, and when I hit the big 3-0, my skin and lips decided they can no longer retain moisture, so I use PR probably every day now.
Last Christmas I came down with a horrible, horrible cold--my lips were so dry they genuinely hurt. I applied Plush Ritual and it was instant...