I bought this after going through two pots of the Bare Plush. Since using it, I've noticed such a difference in my lips. They are definitely softer, but also a little but juicer, more plump. Now nothing that says 'she's had work done' but more 'she drinks her 8 glasses of water a day'. I've always had thin, dehydrated looking lips, so this is a big improvement for me. I love this, I get the same treatment, but in a much more friendly, on the go packaging.