I absolutely love this product (when Sam said it was the best lip balm ever, I didn't believe but now I'm ruined for all others!), but the applicator and I are on unsteady ground. I like the concept of the product coming from the side but then I'm just using that part to put the product on my lips before flipping to the other side of the applicator to spread it...? Do love the cooling metal of the spreading part of the applicator, though!