Creatine is a simple and necessary supplement, that is naturally occurring in meat. With how much meat is processed, and how overcooked it is, the creatine gets cooked out, so everyone should be taking it. I don't care what your diet is, I guarantee you're creatine deficient. The fact that they have it on here to score some entries is a bonus. Over priced, but a necessary supplement, plus some entries to win a supercar...I'll take it.