This protein tastes good, but I was disappointed to see that this big thick plastic bottle is really less than half full. I understand that products settle, but no this much. It is a huge waste of plastic. I'm disappointed that a company that promotes fitness doesn't seem to care about the health of the planet in their packaging, and prefers optics (big bottles that look good in the shelf) over substance and sustainability. This seems in line with their meals packaging, which is also all plastic...