This is the only hot chocolate I'll buy. Other brands have more sugar, contain powdered milk, and/or cost a ridiculous amount more. Café Britt is the only brand I've found that's intended for real milk and creates rich, not-too-sweet hot cocoa. I use 3 Tbsp. in 12 oz. of milk, which is one less than the directions call for, but to me it's perfect that way!