Ethan Thomas Collection ReviewsSee store reviews

I have been dying my hair for about 3-4 years. So my hair was dry, brittle, breaking and severely damaged. I decided to give the 5in1 treatment a go and I’m so glad I did! I am loving it and my hair is loving it too!!

Best blonde set ever took away all the brassy yellow tones and left it Icy blonde, smelling amazing like grape bubble gum feeling soft healthy and clean. Highly recommend this set. Ordered Friday and receive Monday definitely impressed thanks Ethan for making this happen 🥰💞💁🏼‍♀️

Great shampoo and conditioner, tones my brassiness really well unlike other products I have used, smells great and is non-drying, will be definitely buying again.

Very vibrant in being Pink which is what I wanted, now to see how long it actually lasts. Used very little colour if your hair is pre lightened.

Absolutely perfect for blending my greys! My bottom half was blond and I couldn't stand the demarcation line anymore. This has done wonders. Will definitely be buying again!

My hair was very brassy gold. I was very surprised and happy with the results of the Milkshake icy blonde shampoo and conditioner. I’m ready to order again.

Absolutely love this product!! I was scared at first but I have to say it's a game changer. Saves going to the hairdresser so much. 🙌

Hands down the best shampoo for keeping my blonde clean. I get compliments on my colour even when it’s been 6 x weeks since my last salon appointment.

Absolutely in love with these products. My hairs so much blonder now, no more yellowy tones and feels beautiful. Saw incredible results after only one wash🥰

No more yellow or orange ! This product is a game changer! Doesn’t leave hair purple like a purple shampoo does! Totally recommend

Absolutely love this product. I highly recommend it leaves your hair so much more manageable & has a beautiful smell 😍 ☺️ ❤️👌

Grey blending . I use the shampoo and mask once a week . I find it exciting to see the result . The colour always makes me feel more youthful .

This gives a much better toned colour than my regular purple shampoo I’ve used for years. There is no bluey tinge to it afterwards.

Was nervous to start with but i am now confident in using product while i am transitioning to grey,will post photo on my next application,very happy

I absolutely love these colours. Absolutely stunning. They are so pigmented but don't bleed into each other on application. Amazing products.

Absolutely LOVE this product. Dyed my daughter's hair without using any bleach. Lasts so we. Definitely be buying this again.

Love, love, love this product! Not only does it smell Amazing but it really works. Having my hair bleached, I needed to keep the moisture in, this product delivers.

Adds a subtle ash tone to blonde hair, love that the moisture shine finish is now the same size as the wash! Can’t do without it!

It has been amazing my haur was quite orange tone and this has given me the colour change i have been looking for.

My hair smells gorgeous and I leave home feeling like I’ve done “something “ with my hair when I’ve ran out of time! So glad we met ❤️

Has reduced brassy tones well after only 2 uses! First picture prior to using product. Second picture after 2nd use.

Perfect colour, my hair is soft, no friz, which is a hard find with hair as bleached ( and grey) as mine, amazing product

Grey af alright! I have been trying to achieve grey for a long long time one session with Mr ethan Thomas's products and bam

I’m thrilled that I can finally get an ash tone to my dreadlocks without bleaching or harsh chemicals. This is such an awesome product I’m already spreading the word.

I love this shampoo and conditioner. It takes all the brassiness out of my hair and leaves it soft and shiny.

Love it ! ...and it doesn't damage my hair. I leave the shampoo in for about 5-10 minutes depending on how vibrant I want the pink !

I love that it’s the only product I need & my hair isn’t crunchy & overloaded with products when I use it

Absolutely love this shampoo love the way it leaves your hair more manageable also the lovely smell it leaves in your hair. I highly recommend this product. 🥰❤️

Absolutely love this product no more purple tinge wish it came in bigger bottles as I have to order online due to living rural

Loving the product. Hair has shine soft and easy to manage. I have psoriasis and at this point has not irritated the scalp Would definitely recommend

I have been searching for a long time for a colour like this and thanks to Ethan Thomas I have found it love love love it

I'm loving the way that the Black Shampoo and Conditioner blend my hair.... also the speed in which it is delivered to my door.

I've ordered the Pink Lemonade shampoo and conditioner a few times now and it maintains the pink in my hair really well !

Absolutely beautiful color! Easy to apply. Color stays in for a long time but does leak onto pillow case and it will wash out easy! Wonderful product!!!!

Same as any die Put it in to old white hair and it worked Hair soft though and I love shampoos and conditioners So it's great

I am transitioning into a lighter colour to cover my grey hair and this product is helping prevent the strong yellow or warm tones.

The Ethan 5 in one gives me a relift with my curls and I just need to shampoo and condition my hair once a week...fantastic product

I'm loving the more even tones Pigment AF is giving my brassy ends, just wish it lasted a little longer. I suspect I used about a third of the bottle though, so can have another couple of goes. I'm maintaining with the black shampoo and hair mask. I didn't lighten my hair before using this product, and it did mask the reddish/brassy tones pretty well.

Absolutely love this product, it has taken away the yellow after only one use and given me a lovely ash blonde colour. Thank you

Gosh this is beautiful! The smell is amazing and only used the once but can tell we will be best friends ❤️