First use I didn’t notice much change, second use I air dried overnight and it was noticeably less frizz and crazy in the morning, third use is the picture, I high blasted my hair with just my hands and the hairdryer - no brush and usually it would be a puffy mess but as you can see there’s almost no frizz. Actually crazy good results! (Careful on bathroom tiles after use as it made mine quite slippery, I have a bath mat down when spraying it now)