One word would probably suffice? But I will attempt to offer a few more.
First off, let me start by saying that the packaging my British Khaki AlphaShark arrived in, less 3 days after I ordered it, was a beautiful ocean blue package that proudly said "BluShark" right on the face of the box. Very cool. Then, upon opening that box, I discovered another unexpected bonus. A snow white cleaning cloth, emblazoned in blue lettering, with the BluShark name on it. Super cool!
Now for the nylon strap ...