The price is high, but so is the quality: thick cotton that doesn't shrink. When I wear these I often get laughs and compliments. Once, in a bar, a lady even bought me a white Russian. The "Lebowski 2020 shirt I bought four years ago has been worn and washed countless times and it still going strong with just a wee bit of fading. Mostly, I just really like Jeff, whom I met once in passing at the Northern Lights Saloon in Pole Bridge, MT.