I love how my skin looks and feels when I wake up in the mornings after applying at night. I can't really use it in the mornings as well since I apply makeup daily and it doesn't soak in fast enough, but I do have daytime product I use and love, so this isn't an issue for me. My FAVORITE thing about this is that it heals my fresh tattoos so well. I know they say to use lotion etc, but I am slightly allergic to the ink in tattoos, and VERY allergic to a lot of the products they say to moisturize ...