We love this thing. My son has activities after school, and often needs a hearty snack on the way. It's been a challenge to find on-the-go snacks that he likes. Enter Crunch Cup! I can load it up with cereal and milk and he eats in the car. He even once took it to school because he was late for breakfast and got to eat on the bus. It's really a great option for cereal lovers. Sometimes he uses it at home, walking around the house, eating his cereal. If only it were lunch packable...