I have to admit, I was skeptical and thought I bought into the hype. Not afraid to admit, I was severely wrong. I applied the tanner (followed the instructions exactly) and I woke up darker. Like, beautifully darker. Zeus level darker. Not a shade darker, shades darker. Buy the product on the presale or sign up for an alert. You’ll be glad you purchased it. My husband is a mad skeptic and even is surprised at how well this worked. Devils juice. Zeus juice. Just buy it.