First time using the shampoo, the product helped me to de-tangle faster and provided me with a softer hair texture feel. I normally create my own concoctions but these products are working well for me. I didn't not buy them all at once, #teacher salary lol, but as I continued to buy and build my product assets so to speak the ROI (return on investment ) with the products has been great (I now use the shampoo, leave in conditioner , curl custard, gel, avocado oil) That has worked very well ...