I have been cutting out chemicals from personal and home care products. The name brand all natural, plant based, no fragrance or dyes liquid detergent did okay. I have been cutting back on the amount of plastic used, so this seemed like a good option. I am glad I decided to try it. This cleans better than the all natural liquid detergent I was using, and at least as good as any other name brand detergent. A plus is my clothes don't smell like chemicals and don't irritate anyone's skin.