Our GSD, Brandy, had severe itching. We tried the novel protein diet, but it just got worse. She was on Apoquel for several months, but was starting to show some side effects - loss of fur, etc. I heard about Wild Earth dog food so we gave it a try. It really seems to have helped the itching and she also likes the taste! As plant based people we could not stand the smell of that other dog food and we love that our dog is also plant based! We're hoping the itching will continue to get better.