This stuff is really awesome. I've tried several boob tapes that you just get off the shelf or Amazon. Other tapes would always roll up on the edges and feel like they were coming lose, so I'd be worrying about keeping them in place all night. I wore this tape for my bachelorette party during which I was SWEATING, dancing, rode a mechanical bull, and accidentally poured green beer straight down my cleavage. Let me tell you, it did not budge. I really wasn't sure if it would live up to it's good...