Our doula recommended Holle to us, when our newborn needed continual supplementation to breastfeeding. She had the cow one, that she lent to us. When we then re-ordered, we also tried the goat. It’s been working out great, and we love that it doesn’t have soybean oil and other junk, and most of all, it doesn’t stink like crazy! (Or make baby’s output stink)! The US brands we’ve tried stink in one way or another.