First, the customer service is world-class amazing.
Second, the clothing and fit is not only great, but it's very comfortable.
Third, the design and super stylish. This is just one of 9 shirts that bought. Can't wait to put on the others and head out.
Finally, i wore this for a daddy-daughter date night and it was nice to hear people express how stylish I was ... "For a dad" :S
Thank you to the Au Noir team for such an incredibly awesome experience.