My wife told me that it costs too much to purchase, but I told her I didn’t care how much it costs…I’m buying it. I saw the Shark Tank episode and I knew then I had to have it. She now appreciates the purchase and its practicality. The tassels we use on the mat, as well as, on his stroller, diaper bag, car seat, etc… I don’t buy a lot of the clothes and things for my little dude, but I do buy the things he needs, and he NEEDED this. 🤣🤷🏽♂️✊🏽💯