Okay, pay attention. I am a 75 year old woman and I have tried every lipstick, lip balm, lip gloss, etc. and nothing beats La La Lips Lip Balm. I often have dry lips. Trust me young ladies, your lips will get drier as you get older. Sad, but true. You will want this product and only this product for your lips. You won’t believe how soft your lips will be and your boyfriend, boyfriends, husband, and anyone else who kisses you will love it. I love it and so will you.