I've been looking for something like this for years. By far the best product I have ever seen to give your hair tons of volume and lift without the greasy/crispy look. It takes seconds to style and looks so natural. You really can restyle it throughout the day as well, and if you need, you can add a little hairspray if you want it to stay in one spot. Also, If you skip the shampoo when you shower, this stuff stays in your hair to a degree and works the next day. Crazy!!