I first saw the WOW mascara advertised on social media. I have tried many mascaras and thought Iâd give this One a go. From the very first time I used it, I was blown away. So easy to use beautiful when applied, long lasting, and made my Eyelashes look the best theyâve ever looked. I now donât buy any other mascara and have bought it for my daughter, daughters in law, friends as gifts. Just absolutely fabulous, I love it!!