I dont think Cosmo loves it, but I work long hours and he, being a labrador retriever puppy, spends the day not with me. He decided one day he was only going to listen to me. That wouldn't work, he is a very big puppy and I had to nip that behavior in the bud. Cosmo is now a semi-well behaved puppy- he is still learning and so am I. He hears the beep and straightens up his behavior the best he knows how. The battery life is excellent in both the remote and receiver, quality, durable products.