I do feel it cuts down on my desire to drink if that is the goal I set for myself. It seems to make me thirsty so I drink more water which makes it easier to drink less alcohol since Im not thirst or dehydrated. Seems to have a lots of vitamin B so calming takes the edge off. Hasn't helped me much with limiting my drinks once I start. Have to work harder on that one, but still think it is a useful product and will most likely buy again