No one is bragging when they say these lights are bright and intense. Felt like my arm was getting sun burned working under them at full power. Seriously, you need to wear dark glasses with UV filtering even if you don't look directly at the light.
I bought three of them for a 32" X 32" grow tent, thinking sellers tend to exaggerate. Well, in this case, they weren't. I measured the light output at about 4" from just one light and it was over 132,000 lux (70,000 is max for vegetative, 85,000 max ...