My lovely daughter-in-law told me I would love this pillow when I told her I was pillow shopping and asked if she had a pillow that she loves. The first night I slept with it, I knew that I already loved it, too. After that night, it just got better: my neck doesn't hurt anymore, side sleeping is comfy again, my back isn't achy in the morning, my head feels supported all night long, my shoulders are in the proper position, no more repositioning the pillow to make it more comfortable, and back...