Bought mine during the crowdfunding phase and it’s fast turned into my go to cooler. I fish, a lot. The charter boats I take do not like most coolers. Big hard bulky things clogging up space on the deck. But this, this takes up so little space and is soft enough to not cause issues but firm enough to do its job. This cooler has been to the farallones, Bahia colonel deep in Baja, every lake in the sierras, and on a dozen plus charter fishing boats. I love this cooler. I have a giant igloo cooler ...