The left side of my lips is Romance, but the other side is natural so you can see the difference. I do leave the mask on until it dries, because I love bold color. It stays on ALL day, no matter what I do or eat, and it doesn't wash off with lip gloss like some longwear lipsticks. It doesn't really come off with my nightly wash routine, but it does fade overnight and doesn't leave marks on my pillow, so I'm not mad. If you have dry lips, do exfoliate AND moisturize first, the little unevenness ...